Assum Preto Magazine is a digital magazine that was created in 2015 with the concept of "beauty revisited", Ilê Aiyê as inspiration and the words of Doné Hildelice from Ilê as direction. Thus, our intention is to propagate through journalistic production a concept of beauty revisited, where we are committed to valuing and publicizing the work of people who are firmly supported by traditions, ancestral knowledge and art - visual arts, music and crafts.

 

With the main objective of informing and disseminating traditional and ancestral cultures, Revista Assum Preto has created a collection of images of the memory of the people of Bahia over the past 9 years, with more than 30 terabytes, a small part of which is in the form of series, multimedia reports and content for social media. The stories we tell are based on the principle of enchantment, that is, the memory that springs from strong roots and brings joy to the lives of those who produce it.

 

In 2016, Assum Preto Magazine, still in its infancy, released its first multimedia report, “Os Exus de São Joaquim” in partnership with Leia Mais Bahia. In 2017, Kithi, the journalist responsible for the magazine, completed her journalism final project on two outreach activities at the Universidade Federal do Recôncavo da Bahia (UFRB): “Bordadeiras da Ilha” and “Cultura e Negritude” (Culture and Negritude), with participation in “Bembé do Mercado”. The research was transformed into two multimedia reports; in parallel and more strongly, two strong movements were born: creating content to feed the social network, mainly Instagram, which today has 88K followers, and the production of web series. It was at the invitation of Solange Borges to record the first “Culinária de Terreiro” that Kithi began to make documentary videos for traditional communities.

 

In 2019, the web series “Culinária de Terreiro” won the award for Best Diversity Series at Rio WebFest, an international festival that takes place in Rio de Janeiro every year. The series Assum na Estrada was subsequently nominated at Rio WebFest for Best Lifestyle Series, Best Documentary Series, One of the 10 best projects for 2 years, and won the award for Best Editing at the Hollywood Series Awards in Los Angeles, United States... check it out below.

 

Working practically alone, Kithi produces, writes scripts, directs, photographs, films, records audio, edits, does the publicity, sets up the website, meets the demands of social networks and everything else that is necessary. The Magazine is the enchantment that keeps Kithi alive and is produced in her free time at Mzad Eventos. All the actions and publicity of the Magazine, throughout its existence, have always been entirely free of charge.